Big Fraud Found by Big Fraud Enthusiast

If you ever look at CNN.com or have nothing better to do than browse the internet looking for Bigfoot updates (or maybe both) you probably know that a group in North Georgia has reportedly found a "bigfoot colony." They profess that they found a group of "bigfoots" (or would it be bigfeet?). They took the carcass of one of the bigfoots / bigfeet and are now storing it in an icebox (not the southern term for a freezer, but rather an actual ice box). They took pictures and sent them to various news outlets including CNN, which in turn put the picture on the front page of their website. They reported that they would be showing the actual body to people on a later date.
So, now to my title. This "discovery" was made by bigfoot / bigfeet enthusiasts. It was made by 2 guys who lost their jobs in the department of corrections and dedicated their lives to finding bigfood / bigfeet (I have no idea how I would start that conversation with my wife (probably something like this: "uh...... honey...... did you ever see that movie 'Harry and the Hendersons......."') or something like that). So why do I have a hard time believing that something would be found by people that are looking for it? ....... Good question. I guess it boils down to their approach. The two men (psychos) that said they found the bigfoot colony said that they didn't take any alive because they didn't want to disrupt their habitat, but they are creating a media "frenzy" and then setting a time of disclosure, but the only media that will be there, are the ones that are willing to pay. Philanthropy and capitalism seem to me to be at the opposite ends of the spectrum.
So it's crap in my humble and eloquent opinion, I somehow think that these things are more likely found by people who aren't looking for them, rather than people that have obsessed about finding it and have dedicated their lives to do so.